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Posted by Ronilo Palama on September 28, 2019
  • Where are you from originally?

    I grew up in Brownwood and moved to Round Rock my last year of high school. I have been in Williamson County ever since, building a house with my husband in Round Rock in 2005 and making the move to Georgetown with my family in 2016.
  • What was your first job in the industry?

    I worked at a title company before going to graduate school, but my family has been involved in some form of real estate all along. My dad and his brothers built our homes in Brownwood, and although his focus is commercial, I have been able to witness most every aspect of real estate.
  • How did you get into real estate?

    Incidentally, I stumbled into it at the advice of a colleague. I was considering going back to work after being a stay-at-home mom for nine years, but needed something that, one, I enjoyed, and two, was flexible enough to make time for my littlest. House-shopping is my favorite kind of shopping and the conversation with this colleague sparked an interest I had long ago forgotten.
  • Where do you predominately sell real estate?

    I definitely focus on the Williamson County area. We are a dramatically different market and area than Austin, but close enough to share services and infrastructure. Places like Georgetown and Liberty Hill have worked hard to maintain that small-town Texas feel that I treasure, and I believe in wide open spaces and Texas pride that guides our communities in Williamson County. Not to mention, I strongly adhere to the “love where you live” mantra, and my family lives, works and plays in Williamson County.
  • What do you love about the industry?

    I love that there is so much to offer and that there is always something new to learn. I love that new practices and opportunities pop up every day, and the relentless pursuit of finding the perfect fit for a client. I love the moment when a buyer walks into a house and their eyes light up…they just found home.
  • How do you distinguish yourself from the crowd of agents?

    I believe strongly that there is someone for everyone, and while there will be those with whom I just don’t fit, I won’t just walk away. I bring boundless energy and optimism with a healthy dose of reality. I don’t sugar coat – my goal is not to just make a dime, it’s to educate my clients so that they feel they got the most they could out of the experience.
  • Which Home Builders have you had a great experience working with in the last 12 months?

    I really enjoy working with those who put the customer first…Hill Country Artisan Homes, Milestone Community Builders and Sitterle Homes have been crowd favorites, but I’m always excited to work with new builders.
  • What is your favorite Model, Floorplan, or Feature?

    Oh man, that’s too hard to choose. What I do love is the trend of large laundry and pantries, and the addition of mudrooms. I’m really glad we have started to move away from the formal dining rooms, because I feel like that space is so much better served as an everyday usable spot. Oh, and the walk-thru showers are my favorite!
  • What is your favorite Podcast?

    I don’t have much time to listen to podcasts…I prefer to read.
  • In 10 words or less, what is your advice for someone new to the industry?

    Make sure you feel joy.
  • What lights you up in life?

    My family. I have the most wonderful littlest and a husband who, though he can drive me crazy, is my absolute hero.
  • What’s your favorite real estate iPhone/Android app?

    I love the GoMLS app because I can share it with clients and customers, or even friends and family. It gets them off Zillow or and allows them access to real time data.
  • Tell us an interesting detail about you that many might not know?

    I design and build custom furniture. Except in the dead heat of summer…it’s too hot.
  • What experience would you repeat?

    Any that had a positive outcome, and some that were difficult, but incredible opportunities for growth.
  • What are 3 adjectives that describe you best?

    Devoted, Relentless and slightly Goober-ish.
  • What is one of your favorite things to do in your city?

    Go out to eat! I love eating and I love not having to cook!
  • What is the best advice you have ever been given?

    Say no. It also happens to be the advice that is hardest to follow.
  • What have you heard or listened to lately that has inspired you?

    I have watched and listened to friends overcoming insurmountable obstacles with strength and grace. It humbles me and reminds me to find moments in each day to hold on to.
  • Do you have someone in your life that has been an exceptional mentor? Who? Why?

    You know, I have a few people who walk in to my life every now and then that I end up connecting with and learning so much from. It’s not one in particular, and sometimes they don’t stay long, but I try to learn something from everyone and surround myself with people I admire.
  • What Charity do you support? Please tell us more about your involvement?

    There are a few organizations to which I donate my time…American Heritage Girls, PTA, BIG, Brown Santa and the Bluebonnet Equine Group. And with each transaction, I donate a portion of my proceeds to the National Law Enforcement Officers Memorial Fund.

Katie Luera

JP & Associates REALTORS

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