Transforming Connections into Real Estate Wins
Majority of my leads are layered effects. I have made indirect connections with people by volunteering, from my previous career, the studio where I practice yoga, the local boutique or coffee shop that I frequently visit, etc… We become acquaintances, develop a trusting relationship then they follow me on social media.
The first time I had someone approach me who I had not met prior, stating they see me everywhere on social media. That immediately validated why I use social media as a platform for my business.
My previous career allowed me to personally connect with a lot of families. When transitioning into real estate, I stayed in touch by nurturing my social media presences. By commenting on birthdays, celebrations, and much more. The content that I provided about communities, such as builder incentives and promotions, interest rates & financing options. I became an expert helping families buy a New Home.
Be authentic and Be yourself! People want to interact with the same person that they see on social media. We all know that one realtor who has updated their business card and when you see them they are 30 years older. Mix up your social media. Don’t just showcase new homes! Add in something about “YOU”! If you follow me, Piper & Goliath, my adopted fur babies are often the spotlight!
I fail over and over! I learned it’s okay to be disliked, delete any negative comments and keep creating content. Remember, even haters follow you!
Keep it simple! Remember I was a former educator. I don’t post political or religious views and I always choose kind. I share tourist attractions in Texas, my adopted pets, delicious restaurants to dine, cooking & workout routine.
My favorite “free’ app is Capcut. Hint: Scroll to the end of your video, tap on the “cap cut” logo-hit delete, then save your video. This removes the CapCut logo.Tag local businesses and people to share your content, Create fun hashtags., Use a microphone, self-stick, light ring to gain better results.
I create an average of 3-5 reels a week. Each time I create a reel I gain confidence, my content gets better, I get more views, I gain more followers!
Just Do It! Start with downloading the CapCut app. Don’t be afraid to ask for help from another peer or even a teenager!!! Afraid of being in front of the camera? You have control of editing and adding filters. Create a buddy system with a colleague. Have courage to make mistakes and be disliked.
