Initially, the idea of having the real estate agents visit a community, learn and then market a new home or model on social media would be the key to adding the most value to the builder and the Realtor. This meant potentially hundreds and thousands of views on social media platforms highlighting the Real Estate Agent and the homebuilder. The strategy worked and succeeded, but after several missions and receiving hundreds of feedback forms, we realized there was actually much more to what made these MISSIONS successful.
In today’s world, everyone is constantly connected. While there is a huge benefit to maximizing the exposure of a homebuilder and an Agent on social media, we learned it wasn’t the “likes and shares” that kept these Agents coming back for more. The magic of the Mission was in the person-to-person contact. When we asked Agents what they loved most when completing a Builder Mission, they felt the value was in the relationship they built with the sales counselor and the knowledge they received when having a one-on-one conversation.
Successful real estate agents are going beyond model drop-ins. They are becoming “super connectors” in the new home industry. Completely committed to building that relationship, that community, with the idea of when the time comes, and they have the right client, they can sell with confidence and will have someone to turn to.